Resources
Catalogue design, packaging design, food packaging design, brochure design, brand design, website design, e-commerce website design and graphic design at Alpha Design and Marketing Group Shrewsbury Shropshire
Brochure design
A brochure is an extremely important marketing device that is used constantly by millions of companies, organizations and individuals. To increase the effectiveness of a brochure, important consideration should be given to brochure design itself. A brochure design, whether it is used for independent contractors, small businesses, event planners, or other agencies, should be attractive and effective as well. It should include a focused message that is communicated effectively. For this purpose, brochure design normally includes steps such as planning, writing, layout, testing, and printing. The selling message should be on the cover of the brochure, and a theme should be carried throughout the marketing campaign. A brochure design should definitely include photographs and spotlight important facts.
Catalogue design
When promoting and marketing a business`s product or personal products, it is extremely important to use all the tactics and techniques that would appeal to the end user. This means that whatever form, document, or brochure is being presented to the people for viewing, needs to be creatively made. Likewise, the catalogue design is one of the most important elements that need full consideration. The catalogue design should be able to reflect a company`s values, and it should also display products in a striking, but subtle manner. You can obtain a perfect catalogue design by turning to professionals in the field of catalogue design. Alpha Design and Marketing Ltd are experts in catalogue design and catalogue production. Based in Shropshire in the Midlands Alpha services clients catalogue design requirements nationally throughout the UK and mainland Europe.
Graphic design
An adverting concept can trigger the imagination or it can fail to inspire if handled incorrectly. The right type of Graphic Design can grab people by the throat; the wrong type can send them into a snooze. If you want lively and engaging types of Graphic Design it`s worth looking at bright young design teams that can come up with the goods every time they are used. Imagination and vision can be crucial aspects of any great Graphic Design. You`ll want catalogues and leaflets that scream to the customer, This is what you want to buy`. Get a creative team of advertising professionals working for you and their Graphic Design will simply blow you away. What if you want posters to use as promotional pieces at the next business event? Your corporate bash could be emblazoned with powerful posters that speak volumes if they are created with a glorious Graphic Design. It pays to invest in good quality Graphic Design rather that trying to find a cheap alternative. With powerful promotional products your business could reach new heights and the Graphic Design will be a fundamental part of the advertising process. Spark the imagination and don`t let it snore by using an uninspired kind of Graphic Design.
Logo design
A logo design, which is also known as a logotype, is the graphic element of a trademark or brand. It is generally placed in a special type of font, or it is arranged in a particular way that is entirely and clearly legible. It is extremely important, however, for the shape, color, and face type of the logo to be different from other logos in the market. This is where logo design becomes an area to emphasize on. The variations in a logo design have to be dramatic yet enigmatic so that they remain differentiated from other logos in the market. You should go for professional help to develop a good logo design. A logo design should be easily remembered or recognizable by a consumer, and it should also represent a company or product intensely.
Brand design
Brands create value – there is no doubt about that. Think of some of the brands you know and love. Hovis, Mini, Jaegar, dare I say Cadbury? Huge global brands with massive equity. And they all started on somebody’s drawing board. (They didn’t use computers in those days.) Of course, not all brands become huge. Many brands fall by the wayside because of lack of investment or because brand owners allow them to become weak and to lose integrity. Let’s look at your brand together – whether it’s your corporate identity or the brand of your product or service. See some examples of great, growing brands here.
Packaging design
Packaging on a retail shelf has less than three seconds to grab the attention of a consumer.
Those three seconds are exceedingly important when you consider that more than 70% of purchasing decisions are made at the shelf. Add to this the fact that some retail outlets can have up to 40,000 packs to choose from, then that packaging has got to work hard.
Packaging’s role is threefold:
To sell the product
To protect the product
To facilitate the use of the product
At Alpha we will investigate your competitors products and create packaging that will appeal to customers and fulfill all the required functions while in the supply chain.
Packaging designed by Alpha has included food and non-food products and we are also aware of the environmental issues relating to the disposal and recycling of all forms of packaging. Alpha also advises clients on the legislation relating in particular to food packaging and consults with trading standards on behalf of clients to ensure that packaging conforms to current legislation.
Website Design Strategy
Your website design strategy is very important and before you can really focus on your content you need to answer the following questions.
Firstly, what is the purpose of your site? Is it a marketing tool, a shopping cart to enable online sales, or both? What are your objectives?
Secondly, what are your strengths and weaknesses? if you were in your visitor's "shoes", would you buy from the site and what would make you return?
Thirdly, how is your income going to be generated? Will it be from advertising, from site membership fees, from affiliate programs, or from selling your own product? What are your capabilities and how will you use them to maintain a competitive advantage over your rivals?
The answers to the above will determine your website content and this in turn will determine other aspects of your web site design.
The purpose of your website
Most sites are either informational or e-commerce sites.
Informational sites usually make their income from membership fees, advertising, commissions, or selling at the back end.
E-commerce websites usually make their income by selling a product or service.
It is often difficult to combine both into the same website because an informational site needs to provide unbiased information about the topic of the website, while an e-commerce site needs to generate sales and use direct marketing tactics.
The main objective of informational sites therefore needs to be to maximize your site membership, or your subscriber list. Site usage could be regarded as the internet's equivalent of intangible assets.
The more information the site gathers about its subscribers, the more valuable the list is because it allows marketing to be targeted at specific groups of people, defined by where they live, how much they earn, whether they are male or female, etc… However it is also VERY important that any subscriber list is entirely opt-in because they want information from you.
Your objectives must also be feasible and suitable for the industry you are focusing on.
In your visitor's shoes
Always put yourself in your web site visitor's "shoes". If you were the website visitor, what would keep you on the site. What makes your site sticky?
By doing this you can easily identify your strengths and weaknesses!
The more focused your site it, the more likely you are to satisfy your visitors requirements, and the more likely they are to return and use your site in future.
The layout and navigation of your web pages are going to affect the usability of your site. It is very important to get these right and to know which web technologies to use. We look at these in great detail in the sections about Layout strategy and Navigation strategy.
Even more important is your Content strategy because you need to provide content that is likely to be targeted at your visitors. Are you providing the content your visitors are looking for?
How your website income is generated
Informational sites usually generate their revenue from membership fees, advertising, commissions from affiliate programs and making sales to their members or subscribers using off-the-web marketing, for example through a newsletter or direct mail. Selling is the secondary objective.
The main objective of an e-commerce site is to promote an effective marketing message and to make the buying process as easy as possible. Creating a marketing base is the secondary objective. They usually have two types of customers, transactional and relational.
The purchase decisions of transactional customers are influenced by short-term reasons such as price, convenience, and/or availability.
Relational customers have built up a relationship with the business usually through previous contact. Their purchase decisions are based more on the customer relationship that has been built up, quality of support, and knowledge of the product or service or brand.
You need to identify where your market is and what your capabilities are. You need to identify what gives you a competitive advantage over your rivals.
You need to generate as much qualified traffic as possible, and turn the traffic into qualified leads, and then turn leads into your customers.
